{"id":69713,"date":"2026-01-05T16:09:15","date_gmt":"2026-01-05T14:09:15","guid":{"rendered":"https:\/\/gutemberg.innovagroupbcn.com\/casos-exito\/e-leclerc-drive\/"},"modified":"2026-04-13T16:25:09","modified_gmt":"2026-04-13T14:25:09","slug":"e-leclerc-drive","status":"publish","type":"casos-exito","link":"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/","title":{"rendered":"E.Leclerc Drive"},"content":{"rendered":"\n
\"Click&Collect<\/span>
\n

Click&Collect ALPR Technology: E.Leclerc Drive<\/h1>\n\n\n\n

Order Pickup System via ALPR (Vehicle License Plate Recognition)<\/p>\n<\/div><\/div>\n\n\n

\n\t<\/span>\n\tInnova<\/span><\/a><\/span> > Blog<\/span><\/a><\/span><\/div>\n\n\n\n

Project Details<\/h2>\n\n\n\n
\n
\n

Client: E. Leclerc<\/strong>

<\/p>\n<\/div>\n\n\n\n

\n

Solution: Retail<\/a><\/strong><\/p>\n<\/div>\n\n\n\n

\n

Technology: #OCR5<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n\n

E.Leclerc Drive: ALPR Click & Collect Technology<\/h2>\n\n\n\n

The cooperative society and hypermarket chain Leclerc, headquartered in Ivry-sur-Seine, was founded in 1948. Currently, it has over 500 locations in France and 114 stores in other European countries. It is one of the consumers’ favorite supermarkets, not only for its variety of products but also for being pioneers in environmental good practices and offering value-added services to its customers.<\/p>\n\n\n\n

Client’s Needs<\/h2>\n\n\n\n

With the aim of optimizing resources and improving order management services, Leclerc required a technological system capable<\/a> of identifying customers\u2019 vehicle license plates<\/strong> as soon as they entered the supermarket parking area, and triggering a command to the order preparation system to ensure correct delivery at the corresponding parking space<\/strong>.<\/p>\n\n\n\n

Solution Technology<\/h2>\n\n\n\n

The service involves a click&collect system<\/strong> synchronized with the vehicle license plate numbers for order pickup. In this way, the customer can conveniently do their shopping from home or office and, after 2 hours, collect it with their vehicle at the Leclerc facilities. The versatility of SIRAM OCR5<\/a> facilitates integration with any existing system that requires license plate reading to provide new services to the customer. In the case of Leclerc, the Vinci Energies software informs the customer, through an informative panel, which lane to go to for order pickup, resulting in a significant improvement in delivery times and order management.<\/strong><\/p>\n\n\n\n

\n

Leclerc Drive relies on SIRAM OCR5 to implement an order pickup automation system, Click&Collect.<\/p>\n\n\n\n

Innova<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

<\/span>
\n

Ready to boost your Smart & Green project?<\/h2>\n\n\n\n

Contact us and find out how our intelligent mobility and ALPR solutions can maximize your results.<\/a><\/p>\n\n\n\n

\n
Contact us!<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n
\n
\n

Mobility<\/h2>\n\n\n\n

Video Analysis for Smart Mobility<\/p>\n\n\n\n

see solution > <\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Parking<\/h2>\n\n\n\n

License plate recognition <\/p>\n\n\n\n

see solution > <\/p>\n\n\n\n

\"ALPR<\/figure>\n<\/div>\n\n\n\n
\n

Access<\/h2>\n\n\n\n

ALPR vehicular access control<\/p>\n\n\n\n

see solution > <\/p>\n\n\n\n

\"Access<\/figure>\n<\/div>\n\n\n\n
\n

Retail<\/h2>\n\n\n\n

Drive-Thru and Click & Collect with ALPR<\/p>\n\n\n\n

see solution > <\/p>\n\n\n\n

\"Drive-Thru<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Project Details Client: E. Leclerc Solution: Retail Technology: #OCR5 E.Leclerc Drive: ALPR Click & Collect Technology The cooperative society and […]<\/p>\n","protected":false},"featured_media":38796,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-69713","casos-exito","type-casos-exito","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nALPR Click & Collect Technology: Leclerc | Retail<\/title>\n<meta name=\"description\" content=\"The supermarket chain Leclerc relies on OCR5 to implement the express pickup system within the parking area. Get more information!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALPR Click & Collect Technology: Leclerc | Retail\" \/>\n<meta property=\"og:description\" content=\"The supermarket chain Leclerc relies on OCR5 to implement the express pickup system within the parking area. Get more information!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/\" \/>\n<meta property=\"og:site_name\" content=\"Innova\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T14:25:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1065\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/success-stories\\\/e-leclerc-drive\\\/\",\"url\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/success-stories\\\/e-leclerc-drive\\\/\",\"name\":\"ALPR Click & Collect Technology: Leclerc | Retail\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/success-stories\\\/e-leclerc-drive\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/success-stories\\\/e-leclerc-drive\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/leclerc-drive-collect-1.jpg\",\"datePublished\":\"2026-01-05T14:09:15+00:00\",\"dateModified\":\"2026-04-13T14:25:09+00:00\",\"description\":\"The supermarket chain Leclerc relies on OCR5 to implement the express pickup system within the parking area. Get more information!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/success-stories\\\/e-leclerc-drive\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/success-stories\\\/e-leclerc-drive\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/success-stories\\\/e-leclerc-drive\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/leclerc-drive-collect-1.jpg\",\"contentUrl\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/leclerc-drive-collect-1.jpg\",\"width\":1600,\"height\":1065,\"caption\":\"Click&Collect ALPR: E.Leclerc Drive\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/success-stories\\\/e-leclerc-drive\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos de \u00c9xito\",\"item\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/success-stories\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"E.Leclerc Drive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/\",\"name\":\"Innova\",\"description\":\"AI Sustainable Mobility\",\"publisher\":{\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/#organization\",\"name\":\"Innova\",\"url\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Inova-logo.svg\",\"contentUrl\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Inova-logo.svg\",\"width\":669,\"height\":176,\"caption\":\"Innova\"},\"image\":{\"@id\":\"https:\\\/\\\/gutemberg.innovagroupbcn.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ALPR Click & Collect Technology: Leclerc | Retail","description":"The supermarket chain Leclerc relies on OCR5 to implement the express pickup system within the parking area. Get more information!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/","og_locale":"en_US","og_type":"article","og_title":"ALPR Click & Collect Technology: Leclerc | Retail","og_description":"The supermarket chain Leclerc relies on OCR5 to implement the express pickup system within the parking area. Get more information!","og_url":"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/","og_site_name":"Innova","article_modified_time":"2026-04-13T14:25:09+00:00","og_image":[{"width":1600,"height":1065,"url":"https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/","url":"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/","name":"ALPR Click & Collect Technology: Leclerc | Retail","isPartOf":{"@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/#primaryimage"},"image":{"@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/#primaryimage"},"thumbnailUrl":"https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1.jpg","datePublished":"2026-01-05T14:09:15+00:00","dateModified":"2026-04-13T14:25:09+00:00","description":"The supermarket chain Leclerc relies on OCR5 to implement the express pickup system within the parking area. Get more information!","breadcrumb":{"@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/#primaryimage","url":"https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1.jpg","contentUrl":"https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1.jpg","width":1600,"height":1065,"caption":"Click&Collect ALPR: E.Leclerc Drive"},{"@type":"BreadcrumbList","@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/e-leclerc-drive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gutemberg.innovagroupbcn.com\/en\/"},{"@type":"ListItem","position":2,"name":"Casos de \u00c9xito","item":"https:\/\/gutemberg.innovagroupbcn.com\/en\/success-stories\/"},{"@type":"ListItem","position":3,"name":"E.Leclerc Drive"}]},{"@type":"WebSite","@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/#website","url":"https:\/\/gutemberg.innovagroupbcn.com\/en\/","name":"Innova","description":"AI Sustainable Mobility","publisher":{"@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gutemberg.innovagroupbcn.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/#organization","name":"Innova","url":"https:\/\/gutemberg.innovagroupbcn.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2022\/10\/Inova-logo.svg","contentUrl":"https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2022\/10\/Inova-logo.svg","width":669,"height":176,"caption":"Innova"},"image":{"@id":"https:\/\/gutemberg.innovagroupbcn.com\/en\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":["https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1.jpg",1600,1065,false],"thumbnail":["https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1-150x150.jpg",150,150,true],"medium":["https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1-768x511.jpg",768,511,true],"large":["https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1-1536x1022.jpg",1536,1022,true],"2048x2048":["https:\/\/gutemberg.innovagroupbcn.com\/wp-content\/uploads\/2023\/02\/leclerc-drive-collect-1.jpg",1600,1065,false]},"uagb_author_info":{"display_name":"Laura Gabriel","author_link":"https:\/\/gutemberg.innovagroupbcn.com\/en\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Project Details Client: E. Leclerc Solution: Retail Technology: #OCR5 E.Leclerc Drive: ALPR Click & Collect Technology The cooperative society and […]","_links":{"self":[{"href":"https:\/\/gutemberg.innovagroupbcn.com\/en\/wp-json\/wp\/v2\/casos-exito\/69713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gutemberg.innovagroupbcn.com\/en\/wp-json\/wp\/v2\/casos-exito"}],"about":[{"href":"https:\/\/gutemberg.innovagroupbcn.com\/en\/wp-json\/wp\/v2\/types\/casos-exito"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gutemberg.innovagroupbcn.com\/en\/wp-json\/wp\/v2\/media\/38796"}],"wp:attachment":[{"href":"https:\/\/gutemberg.innovagroupbcn.com\/en\/wp-json\/wp\/v2\/media?parent=69713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}